Ambato is a land with a very varied architecture, a feature that makes it unique are its cultural, gastronomic, tourist and craft and popular manifestations that have their maximum expression in the Carnival is given with the Festival of Fruit and Flowers.
Ambato has tourist sites worth visiting such as: Quinsapincha, La Familia Provincial Park, La Catedral, Casa del Portal, Pinllo, Quinta la Liria and Casa de Juan León Mera, Museum of the Bolívar Superior Technical Institute, and countless tourist places in the entire province, with highways and first-rate signage.